Search engine optimization (SEO) helps search engines to discover, understand your family entertainment center and match it to a user’s query. When search engines find your web page relevant, they use this signal and other signals to determine your position on the search engine results page (SERP).
The user query is the question that a user searches on the search console, e.g., “go kart track in Melbourne.”
Sample User Query
The page that displays the search results is the search engine results page (SERP).
Sample First Search Engine Results Page (SERP)
An effective SEO strategy puts your website in the first SERP in the top position of the organic (free) search results. You can’t pay Google to rank high in the SERP; you can only optimize your website for search engines to rank high in the organic search results. 51% of traffic for most websites comes from clicking organic search results.
Sample Organic Search Results
SEO is a fundamental aspect of digital marketing. Whether you have a landing page to market your family entertainment center or a website to supplement your business, SEO helps your business thrive in the online market. It places your family entertainment center high up the free (organic) search results.
Statistics show that 76% of buyers in the entertainment industry look and review a business online before visiting the local shop. 28% of these will use the service. And 75% of online clients don’t go past the first search engine results page. If they don’t find a relevant answer within the first three pages, they either change the search term or abandon the search altogether.
What is SEO?
Search engine optimization is all about making your website accessible and understandable by search engines like Google, Bing, etc., so that your target audience can find you easily on Google or Bing.
SEO involves placing keywords strategically in your URL, webpage titles, meta description, image alt attribute, headings, subheadings, etc. Keywords are names or phrases that identify your business or product or services (e.g., go-kart tracks, go-karting, go-karts). Keywords enable the search engine to understand your website and match it with user questions related to your target keywords.
Why Do SEO For Your Family Entertainment Center?
Help Search Engines To Discover Your Website.
For Google to discover that your web page exists, you either submit your sitemap (a map of all the links in your domain) or the new URL to the Search console. Alternatively, you can get a backlink from a high authority domain. Both of these are SEO strategies.
Backlinks are when a website links to your webpage in their website. A high authority domain is a domain that Google trusts as a resource in a particular niche. Getting quality backlinks is one way to build your brand’s authority and rank higher in the organic search results.
Help Search Engines Understand Your Website.
Your domain name identifies your website. When a user searches for your brand in the search console, the search engine will easily show your website in the results because your domain name is your business name. This is one SEO strategy.
But SEO is more than having your business name in your URL.
The next things that search engines look at are your web page titles and meta description. Placing your target keywords in the title and meta description helps the search engine understand your website’s content. This is another way to optimize your website for search engines.
The search engine also looks at your webpage body content. Search engines can read all text on your website. As for the non-text content, you have to describe them in text. Search engines read headings, emphasized words, lists, etc., looking for your content message. The clearer you make your message, the easier it is for Google to understand your page.
Help Search Engines Match Your Webpage To The User Query.
When a user submits a query or search term (e.g., what’s showing at the movies today), the search engine delivers search results related to movies and movie theatres.
If your webpage has the exact phrase, “what’s showing at the movies today,” it will be displayed among the top results. The more your web page represents what your audience is looking for, the easier it is to rank high on the search engine results page (SERP).
One of the latest trends in SEO is understanding user intent. That’s because search engines too do their best to understand user intent through artificial intelligence. User intent is the “why” behind the user query. For example, why is someone looking for movies showing today? One good guess is that they want to watch a movie. So, the search engine results entries will include movies, movie theatres, and movie listings. This means that when you understand user intent and craft your content with the user intent in mind, search engines will easily match your web page to the user query. This is search engine optimization.
The Importance OF SEO.
SEO is all about outranking other family entertainment centers on the search engine results page. It’s about taking the top position on the first search engine results page (SERP). Since most people click on the first three results, that’s the place you want your family entertainment center to be. Ranking high on the search engine results page means better visibility, reaching a wider audience, competing better, and more sales!
Even when you use paid ads, you still need to do SEO for your landing pages.
But when you craft your content for search engines, you miss the point.
Search engine optimization is not a way to hack ranking algorithms. Instead, SEO complements great relevant content. Search engines always strive to provide the best user experience by serving the most relevant results.
That said, if you focused on providing the best user experience above all, you win in the long run.
Getting Started With SEO
The first step in SEO is understanding and creating your buyer persona. Your buyer persona determines the keywords you use and the type of content you craft. Then you can go ahead and optimize your page titles, meta description, headings, and page copy for search engines. After updating all these, do an SEO audit to verify your updates.
When you have already done your search engine optimization share, but you are still ranking low, then do an SEO audit. An SEO audit checks all the aspects of SEO on your web pages to determine what you are doing right and what you are missing.
Analyze Your Family Entertainment Center With Rocket Effect SEO Audit Tool
Ready to improve your website’s SEO or test your SEO updates? Run your website through the Rocket Effect SEO scanner. This SEO assessment tool shows you exactly what you need by generating a detailed SEO report for your family entertainment center. You will use this report as a guide and reference to optimize your website for search engines. Check out your website’s SEO performance today! All you need is your website URL.