Are you an arcade business owner but frustrated by your website’s conversion rate?
Have you been paying for traffic by running social media Ads, not getting great results?
The problem is not your marketing strategy, the problem is your website.
There are several easily-addressed items that could be sabotaging your marketing efforts:
- Your Homepage is your First Impression
- A Responsive and Intuitive Design
- Mobile Optimization
- Keep Your Game Inventory Up-To-Date
- Social Media
- Event Calendars and Booking Systems
Your Homepage is your First Impression
Your homepage layout should have a WOW factor that makes it very hard for visitors to ignore your website content and bounce away to your competitor’s websites.
Key factors when designing the homepage for it to start performing better and convert more:
A Killer Headline
The headline sets the tone for everything else on your homepage
Having a headline on your homepage that spells out the value proposition, 7-8 words ideally, making sure it’s something short, sweet, and very eye-catching is the first step to attract and keep visitors on your site.
The use of exciting graphics and bright colors for the headline should not be overlooked.
If the headline on your homepage does not have a wow factor, then it might be time to consider giving it a facelift.
Keep the Formatting Simple
A simple clutter-free design that is both fun to navigate and pleasing to look at.
Avoid cluttering your website. Sometimes, less is more.
Having too many call-to-action buttons, different, clashing, color schemes, and too many images can distract your users and draw them away from your sales funnel.
We know you want to showcase the games but avoid this kind of clutter. Visitors, in the end, want to win and win BIG!
High-quality photos and videos
Gamers are interested in the latest video games, what they do have is a plethora of high-intensity stimuli, predisposing their brains to lose interest in anything that doesn’t excite them within 5 seconds.
What kind of photos do you have on your arcade homepage? Are they recent and high-quality photography? Do you have video game trailers and links to 5-star reviews for the games you have on site?
Once they see the kind of games you have, and how cool the trailers look, they will start to visualize themselves playing the games.
Evoking the right emotions helps to increase conversions. This is a proven sales fact.
If you haven’t yet, update your arcade website with recent photos of the games you have and of the place, you should also include one short video on the homepage to act as a testimonial then sit and watch those conversion rates go up effortlessly.
Content is King
A high-converting arcade website may not have a ton of content, but what content is there is AAA-quality.. Only provide relevant information like features of a game, how-to-guides, frequently asked questions and game timings.
The rule of thumb with arcade websites is to avoid large blocks of text. Include enough to balance your high-quality visuals, but no more than that.Keeping the words minimal but valuable content.
Do you have too much wording on your arcade website? Maybe it’s time to do an audit and see we can improve for you?
Don’t Forget the Call to Action
Call-to-action is a must on the homepage because making sales is the end goal, but the crucial question is- where do you have them placed? Improper placement of the call-to-action buttons can make you seem aggressive, desperate, and too sales-y.
Do a review where you have your call-to-action buttons, and if you feel they are not strategically placed, it is good to make adjustments to avoid hurting your arcade business more.
A Responsive and Intuitive Design
The no.1 thing that is killing most arcade website conversions is low speed.
Amazon did a study and found that every second that delayed their website load, they lost 1% of their revenue; that’s a lot of money.
Sure, you are not as big as Amazon, but it’s more or less the same for every second your website takes longer to load, you lose leads.
Most users expect a website to load in less than 5 seconds. Check how fast your website loads on different devices and if it takes more than 2 seconds, Google is penalizing your Search Engine Rankings.
The second thing that could be killing conversions on your arcade website is usability. Is your website too complicated to navigate?
Are you asking for too much information during your booking process? Are you offering convenient login options such as those offered by Google and/or Facebook?
Make your website so much simpler and less time-consuming. Focus on making it more convenient for the user. When people are satisfied when they use your site, you will create traffic.
Make everything convenient for your clients. Make the booking, navigation, and checkout process easy and fast, and watch the website’s sales funnel convert visitors to customers..
Keep Your Game Inventory Up-to-Date
Site visitors want to see an up-to-date list of your arcade games.
Imagine visiting a website that has had the same content for the last 10 years. Everything on your site screams boring, old, and outdated. The lack of up-to-date information will increase this website’s bounce rate (decreasing it’s conversion rate).
Keep your arcade website lively, updated, and active.
Consider having many arcade games from retro to new age and keep adding to this list. The more options to choose from, the better.
Do you have your business pages linked to your website?
Linking your social media pages to your websites seems like an obvious thing to do, but it’s worth the emphasis. This is a great way to boost the traffic on your website and even increase conversions.
Events calendar and Booking Systems
What’s an arcade business without parties or themed events?
Have you included this information on your website?
Events and themed parties are a great way to attract the audience and even motivate them to come with friends.
Keep updating this section, as those events tend to change regularly
If your arcade website is not performing well, it might be time for a facelift. Our team of professionals at Addie Digital are well equipped with the skills to revamp your website and give it a fresh new look.
Your website is only as good as its sales funnel, so do not be waiting on opportunities that together we can create, get in touch today.