An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central theme, often featuring multiple areas with different themes.
Throughout the many years, they have survived the harsh business world through adapting to current social trends and technological advancements to become one of the leading sources of income and employment in many countries.
The 21st century has seen many businesses decide to take their businesses online, with some even operating solely from the internet.
Doing this has seen businesses thrive and improve their customer base as more and more people are connecting to the internet.
Today all it takes is just a smartphone or computer, a reliable internet connection, and you can access any information you need about any business.
With this in mind, it only makes sense for any amusement park to have a website and a high-performing one.
An amusement park is not like a car or another consumer product. They are about fun activities. So, a good website for amusement parks should focus on making it a fun experience for the user.
Several factors will turn your amusement park website into your best salesperson, increasing the conversion rates:
- Theme park list
- Beautiful homepage
- Easy Navigation
- Online Event Booking
- Mobile User-Friendly
- Clear Stated Call-To-Actions (CTAs)
- Over to You
Theme park list
What is new, what is popular, what is trending?
An amusement park website should make visitors decide to want to indulge.
Are you keeping them updated with the latest developments, games, coupons, promotions, or even general information such as pricing?
Or does the website leave visitors wondering how much it would cost to take the family for a day of fun at the park?
Keep the theme park list updated. The use of images to list the rides is the best way to have them presented.
Delete from the website any products or services that are no longer provided. Also, keep the prices updated to avoid confusion and declutter the website.
Imagine people visiting your site only to find games content that was there decades ago? Who would want to work with you? What does that say about your business?
The website homepage should show all the available products and services clearly and concisely.
It’s the first place visitors land, and we all know first impressions matter.
Your amusement park homepage should leave a vivid memory in the visitor’s mind. A good website leaves a good first impression.
The homepage should be less cluttered, and everything professionally organized with the necessary links and hyperlinks placed well.
Have one quality image that shows the overall experience at the park, of which the picture should be top quality and up-to-date.
Use a variety of graphics and fonts that are eye-catching. Amusement parks are entertainment businesses you want users to have the same experience as they visit your site- Be entertained.
Once you’re sure your homepage is making a lasting impression, you will be sure of visitors spending longer on your website and navigating other pages.
Now that they have started to navigate the pages, your website should be easy to use and navigate.
Many new visitors to a site are always in a hurry. In this fast-paced world, any amusement park aiming for high conversions should ensure that it is as simple as possible.
The interfaces and processes should be able to be used by anybody with minimum skills and make it easier for them to find what they are looking for in a short period.
Another feature of a good amusement park website is availability.
One of the advantages of the internet is that it is always available to anyone in the world at any time of the day.
A good website should be designed in such a way that any potential customer in any time zone on the earth can access it. It should also have minimal downtime for maintenance.
An amusement park website should have a simple and clear domain name. The domain name should also be easily identifiable.
Using the name of the amusement park is recommended as it helps give credibility to the website.
A good domain name also helps to save time that could have been wasted when searching for the website if it had a name different from the name of the amusement park.
It also helps reduce instances of fraud through processes such as phishing.
Online Event Booking
Another feature that makes any amusement park website good is the ability to book event tickets online.
This feature can save a lot of time wasted when booking physically at the amusement park.
It can also help the park to plan how to use the various resources needed to serve customers and avoid wastages.
Linking the website to various online payment platforms can also help reduce losses made when dishonest employees steal from the employer.
By using an online payment platform, the cash goes through few hands and any loopholes that enable stealing can be sealed.
The design of your amusement park website and how it runs (its performance) on mobile phones will affect its chances of getting accessed by many visitors.
What do the top amusement park websites do right? Can you guess?
Their websites are optimized for use on mobile phones. Plus, these amusement park websites have good mobile phone user interface designs.
The key is to make sure that your website works as well or better on a mobile device than it does on computers.
Clear Stated Call-To-Actions (CTAs)
The last feature in this list is a call to action.
Yes, there are many ways to build an amusement park website.
However, a professional park owner should ensure that the website has call-to-action features that will help entice visitors to book tickets or merely view the park.
Over to You
Anybody can build a website, but NOT every website converts traffic at the highest rate.
You don’t want to figure that out after you’ve started paying hundreds or thousands a month for website traffic from social media or search engines.
Your website is one of the most important assets you have. It’s your best salesperson with 24/7 availability.
If your website isn’t doing well, you can bet that your business isn’t doing well.
So why aren’t you giving your amusement park website the attention it deserves?
Why are some high-performing entrepreneurs blind to how crucial it is to give their website a lot of attention & care?
If you need your website redone or have it upgraded, get in touch with our team of highly experienced and skilled technicians.