Testing and monitoring your web pages’ performance is the only way to determine user experience and take necessary action to improve your family entertainment center’s performance. Rocket Effect is a website performance audit tool that analyzes and scores your website’s overall performance and page loading speed on desktops and mobile devices. These statistics show you how to rank higher on the search engine results page (SERP).
Everyone who runs a website only wants one thing; to rank high on Google, Bing, Yahoo, and every other search engine. For this reason, businesses spend millions on Facebook ads, Instagram ads, and more on digital marketing. But the thing is, paid ad campaigns and free (organic) traffic will help your family entertainment center reach a larger audience as long as you put in the work and resources. Whichever way you choose to spend resources, keep in mind that paid and free traffic supplement each other.
How Google Ranks Your Website On Search Results
Your website performance is based purely on metrics like how long it takes for the webpage to show the first word or image or the longest possible delay a user can expect when navigating your website. Google uses computer-defined instructions (algorithms) to measure such metrics and assign a score to your family entertainment website. Your position on the Search Engine Results Page (SERP) is a culmination of your website’s scores on hundreds of metrics.
You can also pay Google through Pay Per Click ads for your website to appear on the first three results of the SERP. Contrary to popular sentiment, people do click on paid ads if they seem to answer their questions. For example, if a user is looking to purchase bowling equipment, there is a 33% chance (according to a Clutch survey) that they will click on an ad that directly answers their search query.
Do Metrics Matter When You Run Paid Ads?
Yes, there are advertising metrics that help marketers determine the effectiveness of their ad campaigns. Consider them Key Performance Indicators (KPIs). But if you are talking about website performance metrics, they matter in this way. Paid ads will get visitors to your family entertainment center, but the user experience will keep them looking or push them away to your competitor’s website. If you have so many leads coming to your website, but none of them convert, then consider that vanity traffic. You want leads that convert to sales. The user experience makes all the difference in your family entertainment canter, whether it’s a bowling alley or movie theatre.
Ranking metrics and user experience are correlated. Ranking metrics basically measure your websites’ user experience. So, if your family entertainment center is ranking low on organic listings, then it means that Google does not find your website to be relevant to the search intent you are targeting (meaning that your website content is not optimized) or that your website provides a poor user experience compared to your competitors.
How To Determine Which Metrics Are Pulling Your Website Down?
A website analysis will show your website’s performance. Website analysis means testing and monitoring how fast your webpages load on desktops and mobile devices, the level of Search Engine Optimization, and other key performance indicators.
You can analyze your website manually by going through all relevant metrics step by step, or you can automate the web analysis process using a website assessment tool. Automation is the easiest and fastest way to run a website analysis. It takes seconds to get a full report on your website’s overall performance and page loading speeds. A decent website assessment scanner will show you which metrics contributed to your website performance score and offer insight into improving these particular metric values.
The Importance of Website Performance and Speed
Testing and monitoring your website performance will help you get the most out of the online audience. Despite Google’s constant tweaks on ranking algorithms, all updates are inclined toward one goal: a great user experience. An excellent website performance score directly implies a great user experience. Monitoring website performance helps FEC (Family Entertainment Center) owners and marketers to improve user experience, which results in more conversions and more sales.
According to Statista, more than 50% of total website traffic come from mobile devices since 2017. But from our experience with customers in the Family Entertainment Center industry, the number of mobile devices is beyond 70% of the total traffic. Optimizing your website for mobile devices is inevitable.
Keeping in mind that mobile devices have slower processor speeds than desktops, site speed is of the essence. According to New York Times, people will abandon your FEC if it is 250 milliseconds slower than your competitor’s.
Analyze Your Website Performance Using Rocket Effect Website Performance Scanner
Are you ready to improve your website’s ranking on Google to reach a larger audience and get more sales? Run a website analysis using the Rocket Effect website performance scanner. Our scanner scores your website using the same metrics that Google uses to rank websites on search engine results page.
If you want to know how Google sees your website, run a website analysis today. Our scanner also gives you a detailed report on your website performance and loading speed and how to improve your overall performance score.