Octane Raceway


Octane Raceway opened in 2003 in Scottsdale AZ, featuring America’s only full time indoor and outdoor track and karts that go 45+ MPH. Octane Raceway is open 363 days a year for public & corporate events. From traditional conference rooms to more intimate break-out spaces and lounges, Octane Raceway is a unique meeting and entertainment destination for 10 to 500 people.

The Raceway is complete with all the provisions that are found in a full conference facility, including full catering and bar service. Octane Raceway sees itself as a one-of-a-kind, sophisticated, world-class karting facility. It often welcomes celebrities & professional racing guests, as well as organizations such as GoDaddy, Insight, Southwest Airlines, Honeywell, Intel, Sprint, the Oakland A’s and the Phoenix Suns.

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The Problem

Octane was expanding their business and investing large amounts of capital into their location. In order to help scale their investment, Octane realized that they needed a strong digital presence to increase their exposure and generate excitement about the venue. Octane didn’t have a strong web presence or a digital brand profile to match their ambitions. Additionally, there were a number of features Octane wanted to accompany the website. This included launching Virtual Reality rooms, which was expected to be very popular.

The Result

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