Background
Game Time is a family entertainment center with many locations throughout Florida. They offer fun indoor entertainment fun for all ages. Each Game Time venue has a large array of arcade games, thrill rides, redemption and merchandise games, billiards and more.
In Miami and Tampa, Game Time offers the ultimate party and sports entertainment experience along with the best indoor amusement with great food, full sports bars, party facilities with catering, and loads of entertainment for the entire family.
The Problem
Game Time wasn’t appearing in the first page of either Google or Bing search engines. Rocket Effect found that the keywords Game Time used were incorrect or missing. Meaning the meta descriptions and page titles on the site were either underperforming or irrelevant. The audit revealed that Game Time’s site had a lot of broken links, unnecessary images, and pages that were difficult to navigate.
Because Game Time was not appearing in search results, there was little opportunity for new website visitors. The majority of website traffic was from return visitors.
Additionally, the website was optimized for keywords related to arcades, instead of parties or events, despite parties being two-thirds of their business.
The Result
Game Time instantly started appearing in local directories for its Fort Myers locations and began ranking high in Google and Bing searches. The mobile version of the site became far easier to use, more informative, more customizable and more user-friendly.
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