Targeting Customers Isn’t What It Used To Be
In the past, companies would try to reach their target customers by using broad, blanket marketing and advertising campaigns.
They sent identical messages. And, offers were made to all contacts, no matter who they were or what their particular interests may be.
Frequently this was done with a mass email, or by buying broadly focused digital ads that were designed to appeal to “everyone”.
Does any of the following sound familiar to you?
- Your employees are frustrated because they can’t get information when they need it.
- Your customers are unhappy because they’re not getting the best experience possible.
- You can’t easily create automated marketing campaigns because your customer data is locked up in different systems and not automatically transferred to your marketing software.
- Your siloed data is falling through the cracks.
- You feel bogged down by technology instead of liberated by it.
- You’re playing “translator” between software systems that don’t talk to each other.
- You’re missing out on opportunities to improve customer satisfaction and your company’s bottom line.
- Your ecommerce system provided by your POS provider is clunky, ugly, or just not converting customers.
- You can’t seem to build one single loyalty program that will reward customers for different attractions, or that works with both food and beverage and entertainment options.
A Lot Of Us Are Missing The Mark
Obviously, you can’t be all things to all people.
What is perhaps not as obvious: advertisements and messages written to appeal to “everyone”, will ultimately appeal to no one.
Your ideal customer is not going to resonate with appeals to the “lowest common denominator”, and if your messaging is trying to be one-size-fits-all, the results of your campaigns have probably already told you as much.
Customers Demand You Know Who They are
In a more modern world customers have come to expect a more personalized and targeted approach to marketing and advertising.
It’s a simple fact that customers are now far are less likely to respond to broad, blanket marketing messages and are more likely to engage with messages that are tailored specifically to their interests, needs, and preferences. This means that Entertainment Centers like yours need to focus on creating personalized, one-on-one experiences for your customers in order to effectively reach and persuade them to make a purchase.
But how do you get “Personal” when your customer and marketing data is lackluster at best?
Without a unified customer profile, your marketing, sales, and customer success teams simply can’t get a good clear picture or your customers and their journey. They’re all guessing, and that’s affecting your customers’ experience — and your revenue.
Good Customer Experiences Require Good Data
Shoppers interact with you across your website, ads, emails and other channels before making a purchase. They might research your business by reading reviews and comparing prices online, or by watching a video about your amusement experience.
Each one of these customer interactions, or “touch-points”, leave digital fingerprints, if you will. These digital fingerprints leave clues for the clever marketer to more fully understand the best way to attract, interact with, and ultimately serve your guests — both online, and in person.
Good Data Leads To Good Marketing Which Leads To More Revenue.
By diving further into the data that your customers generate, we learn more about them.
What are they truly interested in?
What kind of messages resonate with them? How and when do they prefer to be communicated with?
What offers are most compelling?
And, ultimately, what drives them to make an online purchase or visit your facility?
What You Need To Succeed
A complete view of your customer base
To Collect data from all Kinds of sources
The ability to Organize data into a unified customer profile
Software That Allows you to Personalize messages and Customer Experiences
Get To Know Your Customers Like Never Before
With Rocket Effect you can collect customer data from a variety of sources, including your point of sale system, kiosk, loyalty system, party booking software, website, and more. This data is then organized into a unified customer profile that you can use to get to know your customers on a much deeper level, and lets you personalize messages and content to appeal to their specific needs and desires.
Then Take Action On Your Data Using Our Marketing IQ Platform
Quality Customer Data Empowers everything
The Customer Data Platform (CDP) is the magic behind the Rocket Effect revenue optimization and marketing automation platform.
The CDP integrates your various customer touch-points into a central source of customer truths.
It is from this “inside information” that Rocket Effect’s Unified Commerce, Retention IQ and Marketing IQ get their “intelligence”. And, it is from this intelligence that the platform is able to find new customers, automated repetitive tasks, and send the right message at the right time to the right customer — ultimately maximizing your revenue.
Personalize Communication to Improve Customer Experience
Increase sales and conversions both online and at location
Improve customer retention and Loyalty
